Oftentimes, you can never really tell how well your logo will be received. No matter how much effort you exerted into making it, or how well it encapsulates the essence of your business, there will be times that your logo is a bust. You’d know it if the business hasn’t picked up yet, or ever. Or if your brand is not as popular as you would like. It’s a competitive business world out there, and if your logo is not up to par with thriving competitors, this eventually means your business isn’t as well.
Logos are the representations of brands and it’s easy to tell how well these companies perform through how their logos are received. And while it’s the world of business is quite unpredictable, it’s actually pretty simple to tell if your logo was effective. It’s all about examining the events that’ll happen after you’ve released your logo into the world. To guide you on your way to a successful business, here the ways in telling how effective your logo was.
The Target Market took Notice
Every business has a target market, and if they take notice of your logo, then it means it’s effective. This works best for social media, practically the easiest platform where you can share your logo to the world. If the people you’re trying to target with your business, say millennial girls for your startup make up line, are suddenly noticing your products—talking about them, ordering from you online, etc—then it’s safe to say your logo is well-received. It only takes the attention of your target market to ensure that the final image you chose to be your logo was the right one.
It’s Being Talked About
Word of mouth used to be the best marketing tool for any business. But even until now, it remains to be a useful barometer of how well your logo was received. If people, beyond your target market, are vocal about your logo, then it means you have a winner in your hands. Suddenly, people you don’t know ware talking about it in many places you go. They may have seen it from your business’ social media pages, walked past your shop, or heard about it from other people. And once the logo has piqued their interest, business is sure to boom.
People Remember the Characteristics
Sometimes, the mere fact that people slightly remember you logo is enough to tell its effectiveness. They may not be able to aptly describe the entire image, but the mere fact they remember the font used or the colors of the characters can already speak volumes. In this day and age, where fed visual upon visual and it tends to get overwhelming, even a blurry memory of your logo is a success. Of course, it’s always better if they remember the entire image by heart, especially the name of your business and the products you sell or the services you offer, but even the little parts are enough.
It Went Viral
These days, the success of a business can be measured on how viral they are, especially with logos. When your logo is memorable and interesting, once you post it on social media, it can take the rounds. Suddenly, more and more people are liking your page. Then, your logo si being shared thousands or even millions of times. And once you end up on the news, then you’ve gone full circle on the going viral. It should be noted, however, that going viral doesn’t necessarily guarantee business success. It just means that people have taken notice of your logo and are now more aware of your business.
Business Awareness has Spread
As an effect of going viral, people are now more aware of your business. They now know you to be a great baker of sweets, a designer of clothes, a go-to makeup artist, a beloved watch connoisseur, and many more. Practically the best barometer of telling how effective your logo is is when people are more aware of your business. Oftentimes, this leads to more customers, but in recent years, mere awareness can already account to a successful business. You just have to make sure that the awareness of people isn’t founded upon negativity. That is the sort of publicity you wouldn’t want for your brand.
There are Now Copies
They say imitation is the best form of flattery, and while this rings true to many, it’s also a way to tell how effective your logo is. If your logo is unique, particularly to the industry you just entered, chances are there will be other brands who’ll copy it. Even if you’re not a total success yet, there are certain companies that are too lazy to think up their own logos that they’ll just copy anything that they feel is similar to their style. When this happens, it means your logo has captured people’s attention, but it also means you might have a legal fight in your hands. even before charing your logo to the world. ensure its originality and your ownership the best way you can.
It Left an Impact
At times, logos can leave a solid impact on various people. They may not be the target market of your business, but if your logo made them feel a certain way, what more those who you’re actually targeting? For example, if the logo of a restaurant is that of a nice juicy steak, and suddenly people looking at it craves for one then it means your logo is effective. If you baby clothing brand’s logo is that of a mother and child, and people who see it suddenly remembers their own parents, this is also a sign of your logo’s effectiveness.
It may seem like an ordinary mage now, but your logo is one of the most important parts of your business. Its overall effectivity will change the course of your brand moving forward. Always ensure that you’ve covered all bases before releasing your logo because once that image is within the public space, it’s difficult to do a double-take. And you’ll only know if the logo is effective through the many ways listed above.