A fire-inspection site
designed around
trust signals.
What we made.
Ohmtech is a Vancouver and Fraser Valley fire inspection and safety company. Sprinkler inspections, extinguisher servicing, alarm checks, code-compliance support across commercial and multi-residential buildings — the kind of work where the customer is usually a property manager under a tight regulatory deadline.
We designed and built their marketing site on WordPress with a custom theme. The brief was specific: this is a category where prospects judge on credentials before they look at anything else, and the site had to surface accreditation, certifications and service-area clarity within the first scroll — not bury them on an About page nobody reads.
What had to be true.
Most fire-inspection competitor sites look interchangeable — same stock photos of fire extinguishers, same vague "trusted since 19XX" line, same impossible-to-scan service lists. Property managers cycle through them quickly looking for two things: are they certified, and can they show up on the timeline I need?
Ohmtech needed a site that answered both questions above the fold, surfaced the actual service areas (Vancouver, Burnaby, Richmond, Surrey, the Fraser Valley) so callers self-qualified by location, and made the quote-request flow short enough that a busy property manager could fire it off between meetings.
How we worked.
We led with the credentials — accreditations, certifications and the seven-plus years of operating history surfaced directly in the hero block. Below that: a clear service grid by inspection type (sprinkler, extinguisher, alarm, monitoring) with the compliance angle made obvious.
Built on WordPress with a custom theme so the team updates services, certifications and FAQs without involving a developer. On-page schema (LocalBusiness + FAQ), Google Business Profile alignment, and Core Web Vitals as defaults.
Quote-request form designed to qualify in three fields: building type, service needed, target timeline. Anything more was friction; anything less and the team would burn time on follow-up calls to clarify scope.
What shipped.
- 01Property-manager prospects arrive on the site already self-qualified by service area and inspection type — the team spends less time on triage calls and more on actual inspections.
- 02The compliance angle reads clearly in the first three seconds — a category where trust signals decide more than copy.
- 03Customer testimonials and FAQ now live on the site (we added the section structure; the team owns the content), feeding directly into LocalBusiness + FAQPage schema.
- 04Site has been on the same WordPress + custom-theme stack since launch with no replatform needed — the office manager updates content monthly without coming back to us.
“Property managers used to call us three times to figure out if we covered their building type. Now they fill out the form and we book the inspection on the first reply.”
What this project involved.
The disciplines we leaned on for Ohmtech Fire Inspection & Safety. Each links to a full breakdown of how we work in that area.
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