SEO for service
businesses. The parts that move the needle.
Service-business SEO isn't one playbook. It's a few moves you have to get right (local fundamentals, page speed, an answer engine your prospects can find), and a long list of moves you can safely ignore. This is what we've learned running SEO programs for HVAC operators, law firms, consultancies, marketplaces and B2B SaaS teams out of our Langley studio.
Five clusters,
every one earns its place.
- 01Local SEO fundamentalsService businesses live or die by local search. These are the moves that earn the map pack and the calls — not the tactics that look good in a deck.
- 02The technical floorSlow sites and broken accessibility quietly kill rankings. Both are the lowest-leverage thing to ignore and the highest-leverage thing to fix.
- 03Modern SEO — AEO, GEO and AI searchGoogle isn't the only entry point any more. ChatGPT, Perplexity and AI Overviews quote whoever has the cleanest answers. Here's how to be that source.
- 04B2B and vertical SEOService-business SEO isn't one playbook. B2B SaaS, professional services and trade contractors each need different content and ranking strategies.
- 05Lead capture once they arriveTraffic without conversion is decoration. The pages and tools that turn a ranking into a booked call.
Service businesses live or die by local search. These are the moves that earn the map pack and the calls — not the tactics that look good in a deck.
The 11-item local SEO checklist we run for BC service businesses — Map Pack signals, citations, schema, and what realistically moves the phone.
What local SEO actually costs BC service businesses in 2026, what each retainer tier should include, and how to evaluate a BC agency before signing.
Slow sites and broken accessibility quietly kill rankings. Both are the lowest-leverage thing to ignore and the highest-leverage thing to fix.
The 2026 Core Web Vitals thresholds, why field data matters more than Lighthouse scores, and the highest-leverage fixes for marketing sites.
WCAG 2.2 AA for Canadian business sites in 2026 — what changed, the criteria most sites fail, real cost and a pragmatic 4-week compliance plan.
Google isn't the only entry point any more. ChatGPT, Perplexity and AI Overviews quote whoever has the cleanest answers. Here's how to be that source.
Service-business SEO isn't one playbook. B2B SaaS, professional services and trade contractors each need different content and ranking strategies.
What B2B SEO actually looks like in 2026 — five things winners do, the content types that earn pipeline, and a 90-day plan.
Web design playbook for BC contractors and trades — the anatomy that converts, vertical-specific patterns, and 2026 pricing.
Traffic without conversion is decoration. The pages and tools that turn a ranking into a booked call.
Section by section: what a 2026 landing page hitting 8–15% conversion actually contains, and the micro-decisions that move the needle.
What an AI voice receptionist actually does in 2026, real total cost for a service business, and the demo questions that separate working tech from marketing.
The questions every
service-business owner asks first.
Want SEO that
actually moves?
We ship a 90-day plan, then report on it every month in plain English. Thirty-minute intro call to see if we're the right team.