A flooring site that
sells the work,
not the agency.
What we made.
BC Best Flooring is a family-run Vancouver flooring contractor in business since 1999. Residential and commercial installations across Greater Vancouver — laminate, hardwood, baseboards, and the unglamorous prep work that decides whether a floor looks right ten years later.
We rebuilt their marketing site on WordPress with a custom theme, then took over an ongoing local SEO program that ships work into the site every month. The brief stayed simple throughout: show real installations, rank locally, and make the office manager's job easier — not harder.
What had to be true.
Vancouver flooring is one of the most saturated local SERPs in BC. The old site was slow on mobile, had thin service pages, and was getting outranked by template-kit sites with louder PPC budgets — a 25-year-old business losing to year-old competitors.
The new site needed to read credible immediately, surface real photography of real installations, and rank for the service + neighbourhood queries that actually drive flooring quotes (not the generic head terms that drive cold price-shoppers).
How we worked.
Started with a content + IA audit. The old WordPress site had nine service pages all about "flooring" in general; we collapsed them into one strong page per real offering — laminate, hardwood, baseboards, commercial — and gave each its own service-area architecture so the site can rank in Vancouver, Burnaby, Richmond, Surrey, and the North Shore individually.
Built on WordPress with a custom lightweight theme so the office manager updates content, photos and the contact page directly without filing a developer ticket. Google Business Profile setup, citation cleanup, on-page schema (LocalBusiness + Service + FAQ) and the technical floor (Core Web Vitals) all landed before launch.
Established a monthly photo cadence — the crew takes phone pictures of each finished job, we crop and add them to the gallery. Real installations, real homes, no stock imagery. The single highest-leverage thing for a flooring company's site, and the one most agencies skip.
What shipped.
- 01Local rankings moved inside the first 90 days for Vancouver + service combinations the business actually wants to win — not just the head term "flooring Vancouver".
- 02The team uses the site as the centerpiece of every quote conversation — prospects arrive having already pictured the work in their own home.
- 03Office manager updates content monthly without coming back to us — gallery, hours, holiday closures, special promotions.
- 04An ongoing local SEO program that compounds — every month the citation profile, GBP cadence and service-area content investment widens the moat against the louder competitors.
“The site finally reflects how long we've been doing this. Customers walk in already half-decided, and the office runs the gallery and contact pages themselves without calling anyone.”
What this project involved.
The disciplines we leaned on for BC Best Flooring. Each links to a full breakdown of how we work in that area.
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