What we made.
Frubix is a headless operations platform built for HVAC businesses — dispatch, scheduling, technician routing and customer communications in a single workspace.
We led product, design and engineering across the full surface area: marketing site, signed-in app, and the documentation that makes onboarding self-serve. The brand stays calm so the product can do the talking.
Two surfaces, one team, one weekly shipping cadence. The marketing site explains the why, the app delivers the how.
What had to be true.
The brief was to compress what HVAC operators currently glue together from three or four tools — a scheduler, a CRM, a dispatch board, an SMS gateway — into one calm, fast workspace.
Without burying the power features dispatchers reach for every day. Density where density helps; whitespace everywhere else.
How we worked.
We started with a week of ride-alongs and screen-shares with real dispatchers. Most of the design decisions trace back to a sticky note from that week.
Engineering followed an API-first model: the dashboard is just one consumer. The same data layer powers the technician's mobile view and a future customer portal without forks.
What shipped.
- 01Dispatchers handle a full day of jobs without reaching for a second tool.
- 02Onboarding moved from a 90-minute walkthrough to a self-serve flow with documented edge cases.
- 03Engineering velocity stayed steady through five major feature drops; no rewrites.
“Our dispatchers used to live in three tabs. Now they live in Frubix. The team noticed the difference in week one — the platform stays out of their way until they need it.”
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