A consultancy site
that explains
without overselling.
What we made.
Tech Angels is a tech-forward advisory practice. The website needed to convey expertise without lapsing into the cliché visual vocabulary of consulting — no abstract circles, no faceless suits, no jargon.
We built a marketing site, voice and tone guide, and a small CMS for the team to publish thinking on a steady cadence.
What had to be true.
Two audiences, one site: founders looking for tactical help, and operators looking for a long-term partner. The IA had to serve both without splitting the brand in half.
The site had to make 'we're senior' obvious without saying it.
How we worked.
The homepage leads with one sharp positioning statement and a short list of how engagements actually work. No hero image of a lighthouse.
We built a thinking section with a low-friction publishing flow, so the team can post without our involvement.
What shipped.
- 01A homepage that tells a founder what an engagement looks like in under 30 seconds.
- 02A CMS-backed thinking section the team owns and updates weekly.
- 03Inbound enquiries reference specific articles — the content is doing the qualifying work.
“The site does what we wanted it to do — every inbound conversation now starts a step ahead. Prospects arrive having read three of our articles and ready to talk specifics.”
Yellow Advisor →
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story to tell?
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