Industries · Coaches & consultants

Coach & consultant sites that sell engagements.

Most coach and consultant websites are either personal-brand parade pages (all photo, no substance) or stock-template purchases (all template, no person). We build the third thing — sites that communicate authority through structured thinking, give prospects enough to qualify themselves in, and route the right ones to a booking call.

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(01) — Why coaches & consultants

Coach and consultant web design has an unusual constraint: the product is the person, but the person isn't the website. The website has to do the job of explaining what working with you looks like, demonstrating your point of view, and helping prospects qualify themselves in or out — without becoming a vanity project for the person on the homepage.

What wins is structured thinking rendered as content. Real essays, case stories with outcomes, frameworks the prospect can chew on, and a clear shape for the engagement (what we work on, what we don't, how long, what it costs). The coaches and consultants who treat content as a discipline tend to outperform the ones who treat it as marketing.

We've worked with executive coaches, business consultants, fractional CMOs and CTOs, leadership coaches, and a few solo strategists. The site patterns are similar; the tone shifts with the practice. The shared move: build a real point of view and let the website express it clearly.

(02) — What we ship

The work that actually
moves bookings.

Authority-building architecture

Page structure designed to demonstrate thinking — essays, case stories, frameworks, methodology. Not a 'work with me' landing page pretending to be a website.

Engagement shape clarity

Clear, structured pages explaining what working with you looks like — durations, deliverables, prices (or price ranges), what you do and don't do. Prospects qualify themselves before booking.

Content program setup

Essay and case-study templates, content calendar, newsletter integration (we recommend Beehiiv, ConvertKit or Buttondown depending on volume), Substack-style cross-posting if relevant.

Booking integration

Calendly, SavvyCal, Cal.com, or your existing scheduler — embedded for discovery calls, intake forms gated by qualifying questions.

Lead magnet flows

When a lead magnet earns its keep (frameworks, templates, diagnostic tools), a clean opt-in flow with email-list integration. We won't recommend a lead magnet if it doesn't fit the practice.

Personal-brand identity work

Where it helps — voice, type, color, photography pipeline. Coaches and consultants often need brand-system support more than they need additional features.

(03) — Outcomes

What you'll get.

  1. 01
    A site that demonstrates thinking, not just summarizes experience
  2. 02
    Clear, structured engagement pages prospects can self-qualify against
  3. 03
    Booking integration that doesn't double-book or surface every empty slot
  4. 04
    A content workflow your assistant can run without your daily input
  5. 05
    Personal-brand identity work where it earns its keep
(04) — Further reading

From the
studio blog.

Conversion · 11 min
High-Converting Landing Page Anatomy (2026): Section-by-Section

Section by section: what a 2026 landing page hitting 8–15% conversion actually contains, and the micro-decisions that move the needle.

Read article →
Conversion · 10 min
High-Converting Pricing Page Anatomy (2026): Section by Section

Section-by-section anatomy of pricing pages converting at 10–18% in 2026. Three plans, "most popular", toggle, FAQ — and what to skip.

Read article →
Branding · 10 min
Brand Refresh in Canada 2026: Cost, Process and When to Pull the Trigger

Real 2026 Canadian brand refresh pricing, the five phases that actually work, and the difference between a refresh and a rebrand.

Read article →
(05) — Services we lean on

How this gets
built.

01
Web design
See service →
04
Branding
See service →
06
Marketing
See service →
(06) — Common questions

What coaches & consultants
actually ask.

Should I show prices on a coaching or consulting website?+
Almost always yes — at least a price range or starting price. Prospects who self-qualify out on price weren't going to convert anyway. The coaches who hide pricing tend to lose to ones who don't, because modern buyers pre-qualify themselves before reaching out.
Do I need a personal brand identity, or is the site enough?+
Depends on where you are in the practice. Newer coaches often need identity work first — a real wordmark, voice, photography pipeline — so the site has something to express. Established coaches usually have enough identity assets; the bottleneck is content architecture.
What does coach/consultant web design cost?+
Solo practitioner sites typically run CA$6,000–CA$18,000. More substantial builds with content-program setup, identity work, and 10+ thoughtfully written essay templates land CA$20,000–CA$50,000. Above that you're paying for an editorial photography pipeline and a content team.
Can you integrate with Calendly, SavvyCal, Cal.com?+
Yes — all three plus a few others. Most integrations are embedded or routed via gated intake forms with qualifying questions, so you don't book misqualified calls.
Will you help me write the content?+
Yes — first-draft copy for every page is part of most engagements. For ongoing content programs, we can also help with essay templates, editing, and the workflow setup. We don't ghostwrite as a long-term practice — it's your voice — but we'll help you find it.
How long does a coach/consultant site project take?+
Six to ten weeks for solo-practitioner sites. Larger consultancies with team bios and case-study programs run ten to fourteen weeks. We share a week-by-week plan before kickoff.

Building for
coaches & consultants?

Thirty-minute call, no slide deck, no salespeople. Tell us what you're working on and we'll tell you honestly whether we're the right team.

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