Law firm websites that earn the call.
Most law firm websites are interchangeable — same stock photos, same vague practice-area lists, same impossible-to-scan biography pages. Prospects don't choose firms that way. We build sites that read credible, communicate authority by category, and convert intake calls through clear, structured practice-area pages.
Law firm web design has unique trust constraints. Prospects are usually anxious, often Googling on a phone, and choosing partly on signals that have nothing to do with legal substance — does the firm look established, do the lawyers feel approachable, does the intake process feel professional. The site is doing all three jobs simultaneously.
On the structural side, what wins is practice-area architecture (one strong page per area you actively litigate or transact in, not a 14-area generic list that gets you ranked for none), lawyer bios that read more like profiles than CVs, case-result presentation that respects the rules of professional conduct, and intake-form workflows that feel like talking to a person.
We've worked with BC and Canadian firms across litigation, family, real estate, immigration, corporate and personal injury. The pattern of what wins is consistent; the tone and emphasis shifts per practice area.
The work that actually
moves bookings.
One strong page per practice you actively want clients for, with unique copy, real outcomes (where ethics allow), and intake CTAs designed for that practice's funnel.
Real headshots, plain-English approach, signature cases, recognitions — formatted to be scanned in 30 seconds, not read like a 10-page LinkedIn profile.
Practice-aware intake forms, conflict-check routing, after-hours fallbacks, and integration with your case management system (Clio, MyCase, PracticePanther, etc.).
Structured place for the firm's writing — case commentary, regulatory updates, plain-English explainers. The category-authority engine that compounds over years.
LegalService schema, AttorneyService entities, Google Business Profile for each office, jurisdictional citations, bar-association linkages.
WCAG 2.2 AA from day one, jurisdiction-aware disclaimers, cookie banners compliant with the rules in the provinces you operate in.
What you'll get.
- 01Practice-area pages that rank for the actual queries you want clients for
- 02Lawyer bios that feel like people, not LinkedIn exports
- 03Intake workflows that route correctly and don't drop leads
- 04An insights section your team will actually use
- 05WCAG 2.2 AA compliance on launch, not as a post-launch fix
From the
studio blog.
WCAG 2.2 AA for Canadian business sites in 2026 — what changed, the criteria most sites fail, real cost and a pragmatic 4-week compliance plan.
Section by section: what a 2026 landing page hitting 8–15% conversion actually contains, and the micro-decisions that move the needle.
The 11-item local SEO checklist we run for BC service businesses — Map Pack signals, citations, schema, and what realistically moves the phone.
How this gets
built.
What law firms
actually ask.
Building for
law firms?
Thirty-minute call, no slide deck, no salespeople. Tell us what you're working on and we'll tell you honestly whether we're the right team.