Industries · Photographers

Portfolio sites built around the work.

Most photographer websites are template builds — Squarespace, Pixieset or Format — that look fine but don't perform, don't rank, and don't give you control. We build bespoke portfolio sites that load fast even with full-resolution work, integrate with the client tools you already use, and earn search traffic for the photography categories that actually pay your bills.

(01) — Why photographers

Photographer web design has a deceptively hard core constraint: every photographer wants to show full-resolution work, and the web doesn't reward that. The sites that perform make every-pixel-counts decisions — image format (AVIF/WebP), responsive sizing, lazy-loading, art-directed crops per breakpoint — without compromising the integrity of the work.

On top of that, the working business of being a photographer needs the website to handle real workflow: client galleries (or links to Pixieset / Pic-Time / ShootProof), pricing or pricing ranges, inquiry-form routing per shoot type, and ideally search-friendly content per category (weddings, brand, editorial, real estate) that earns traffic without compromising the portfolio's elegance.

We work with editorial, commercial, wedding and brand photographers across BC and Canada. The patterns shift per category — wedding photographers need warmer narratives; commercial shooters need cleaner case studies; brand photographers need a category-organized portfolio that reads like a thoughtful index. The site has to match the practice.

(02) — What we ship

The work that actually
moves bookings.

Image-first performance

AVIF/WebP serving, art-directed crops per breakpoint, lazy-loading, no decorative scripts that slow first paint. LCP under 2 seconds even on image-heavy portfolio pages.

Category architecture

Portfolio organized by real categories (weddings, brand, editorial, commercial, real estate) — each indexable, each ranking-friendly, each navigable in two clicks.

Client gallery integration

Pixieset, Pic-Time, ShootProof, CloudSpot — embedded or routed cleanly. No need to rebuild the client gallery in the site.

Inquiry flows per shoot type

Wedding inquiries route differently from brand or editorial inquiries. We build the routing logic so you don't have to manually sort intake email.

Pricing transparency where it earns

Starting prices or price ranges where the practice supports it. Helps prospects self-qualify; reduces low-quality inquiries.

Local SEO for photographers

Photographer schema, category + location targeting, Google Business Profile with portfolio photos, image alt-text and EXIF preservation where it helps.

(03) — Outcomes

What you'll get.

  1. 01
    A portfolio that loads fast even on full-resolution image galleries
  2. 02
    Category pages that rank for real photography queries
  3. 03
    Inquiry flows that route correctly per shoot type
  4. 04
    Client gallery integration without rebuilding the gallery itself
  5. 05
    A site you own outright — no template subscription, no platform lock-in
(06) — Common questions

What photographers
actually ask.

Why not just use Squarespace or Format?+
If you're a solo working photographer with a clean portfolio and limited content needs, those platforms are fine. Where we add value: performance ceiling (Squarespace and Format both struggle with full-resolution work), SEO control (you can't fully control schema or page architecture on those platforms), and ownership (no recurring template subscription).
Can you integrate with Pixieset / Pic-Time / ShootProof?+
Yes — embedded for proofing galleries, redirected for full client experiences. Both patterns work; we recommend based on your workflow and how much branding consistency matters.
How do you handle full-resolution images on a fast site?+
Art-directed crops per breakpoint, AVIF/WebP serving via next/image or equivalent, lazy-loading below the fold, and aggressive caching. We can also help establish a workflow for sustainable image export (Lightroom presets sized per use case).
Should I show pricing on a photography site?+
Almost always at least a starting price or range. Photographers who hide pricing lose to those who don't because modern clients pre-qualify themselves. We can help structure pricing pages that respect the complexity of custom work without scaring away qualified inquiries.
What does photographer web design cost?+
Solo working photographers typically spend CA$6,000–CA$18,000. More substantial builds with category architecture, content programs, and identity work land CA$20,000–CA$45,000. Above that you're usually paying for editorial photography of your own work and content programs.
How long does a photographer web design project take?+
Six to ten weeks for most portfolio builds. Larger studios with multi-photographer architecture and content programs run ten to fourteen weeks. The bottleneck is usually image curation and selection — photographers who underestimate that timeline tend to slip.

Building for
photographers?

Thirty-minute call, no slide deck, no salespeople. Tell us what you're working on and we'll tell you honestly whether we're the right team.